CS Theory, founded by social media influencer Caden Lorenz, approached me to design packaging
for a new hair product launch. Using the brand’s existing logo, I developed a packaging concept focused
on elevating the overall brand perception and user experience.
for a new hair product launch. Using the brand’s existing logo, I developed a packaging concept focused
on elevating the overall brand perception and user experience.
The final design emphasizes a clean, masculine, and minimal aesthetic, creating a refined look that aligns
with the brand’s identity while positioning the product as a premium offering.
with the brand’s identity while positioning the product as a premium offering.
Client:
CS Theory
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Deliverables:
Typography
Color Palette
Brand Standards
Package Design
CS Theory
_________________________________________
Deliverables:
Typography
Color Palette
Brand Standards
Package Design
Flat Artwork Designs
Design Process
