As Saddleback Arizona begins to take shape in northern Peoria, our team at The James Agency has been helping establish a cohesive visual presence that reflects the spirit of the community — modern desert living, connection and thoughtful design.
Building from the brand elements already in place, we developed expanded brand standards to guide future marketing and ensure consistency across every touchpoint. From there, we designed email marketing templates to streamline communications and maintain a polished, recognizable look. The work continues as we redesigned the community website to better showcase the vision for Saddleback and create a more intuitive experience for prospective homeowners. Beyond digital, we are also bringing the brand into the physical world with a custom wrap for a mobile coffee trailer, creating a welcoming, on-site touchpoint that helps activate the Saddleback experience.
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Deliverables:
Brand Standards Design, Email Development, Website Re-Design, Off-Site Temporary Signage and Trailer Wrap Design
Additional Credits:
Darren Simoes | Creative Director
Morgan Chan | Content Director
Nate Carson | Web Director
Deliverables:
Brand Standards Design, Email Development, Website Re-Design, Off-Site Temporary Signage and Trailer Wrap Design
Additional Credits:
Darren Simoes | Creative Director
Morgan Chan | Content Director
Nate Carson | Web Director
Digital Brand Standards
View Live Site HERE
View Live Site HERE
Trailer Wrap Illustration
The top two designs shown below. The four sketches beneath them represent the initial concept exploration, created to gather early reactions and input before refining the leading concepts in Illustrator. The final chosen concept is the landscape illustration.
The top two designs shown below. The four sketches beneath them represent the initial concept exploration, created to gather early reactions and input before refining the leading concepts in Illustrator. The final chosen concept is the landscape illustration.
Initial Ideation/Sketches:
