As Saddleback Arizona begins to take shape in northern Peoria, our team at The James Agency
has been helping establish a cohesive visual presence that reflects the spirit of the community
— modern desert living, connection and thoughtful design.
has been helping establish a cohesive visual presence that reflects the spirit of the community
— modern desert living, connection and thoughtful design.
Building from the brand elements already in place, we developed expanded brand standards to guide
future marketing and ensure consistency across every touchpoint. From there, we designed email
marketing templates to streamline communications and maintain a polished, recognizable look. The
work continues as we redesign the community website to better showcase the vision for Saddleback
and create a more intuitive experience for prospective homeowners. Beyond digital, we are also bringing
the brand into the physical world with a custom wrap for a mobile coffee trailer, creating a welcoming,
on-site touchpoint that helps activate the Saddleback experience.
future marketing and ensure consistency across every touchpoint. From there, we designed email
marketing templates to streamline communications and maintain a polished, recognizable look. The
work continues as we redesign the community website to better showcase the vision for Saddleback
and create a more intuitive experience for prospective homeowners. Beyond digital, we are also bringing
the brand into the physical world with a custom wrap for a mobile coffee trailer, creating a welcoming,
on-site touchpoint that helps activate the Saddleback experience.
Client:
Saddleback Arizona
_____________________________________
Deliverables:
Brand Standards Development
Email Development
Website Re-Design
Coffee Trailer Wrap Development
_____________________________________
Additional Credits:
Darren Simoes | Creative Director
Lauren Henry | Art Director
Morgan Chan | Content Director
Nate Carson | Web Director
Saddleback Arizona
_____________________________________
Deliverables:
Brand Standards Development
Email Development
Website Re-Design
Coffee Trailer Wrap Development
_____________________________________
Additional Credits:
Darren Simoes | Creative Director
Lauren Henry | Art Director
Morgan Chan | Content Director
Nate Carson | Web Director
Digital Brand Standards
View Live Site HERE
View Live Site HERE
Website & Email Development
The web re-design is still in an on-going process. Currently the Available Homebuilders
is being coded by our web developer, Nate Carson.
The web re-design is still in an on-going process. Currently the Available Homebuilders
is being coded by our web developer, Nate Carson.
Coffee Trailer Wrap Development
The top two designs shown below are currently awaiting client feedback to determine which direction the team would like to move forward with. The four sketches beneath them represent the initial concept exploration, created to gather early reactions and input before refining the leading concepts in Illustrator.
The top two designs shown below are currently awaiting client feedback to determine which direction the team would like to move forward with. The four sketches beneath them represent the initial concept exploration, created to gather early reactions and input before refining the leading concepts in Illustrator.
Initial Ideation/Sketches:
