For the 2026 Beach Ball, Phoenix Children's Hospital partnered with The James Agency to develop
a brand identity inspired by the theme “Sunset in Monaco.” The goal was to capture an elevated blend
of coastal charm and evening luxury — pairing beach-inspired elements with a refined Riviera aesthetic.
a brand identity inspired by the theme “Sunset in Monaco.” The goal was to capture an elevated blend
of coastal charm and evening luxury — pairing beach-inspired elements with a refined Riviera aesthetic.
Client:
Phoenix Children's Hospital
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Deliverables:
Event Branding Development
Save the Date Development
Raffle Ticket Development
Presentation Template
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Phoenix Children's Hospital
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Deliverables:
Event Branding Development
Save the Date Development
Raffle Ticket Development
Presentation Template
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Additional Credits:
Lauren Henry | Art Director
Lauren Henry | Art Director
From there, we crafted a visual system centered around a rich green and gold palette and a sophisticated, wave-inspired logo that evokes a classic “old money” feel. With the visual direction established, the identity was extended across supporting event collateral, helping bring the full Beach Ball 2026 experience to life.
Logo Design Process
